Francis Santa and his daughter are passionate and care about their clients. Francis was personally a victim of bad internet press when he was charged with one count of conspiracy by the Federal Government, a white collar crime. He owned and operated one of the largest business consulting firms in South Florida for almost 10 years. He and his family lost everything back in 2009. He also lost his freedom for about 60 months. He and his daughter created Business Image Lift; after 5 years of legal research and development the business went live in early 2016. They have put together an ingenious program that removes most negative postings on the internet. The posts that they cannot remove, they bury. They also abide by a standard of ethics. They look at each potential client and do a risk assessment to the community. The company handles individuals such as doctors, celebrities, and stock brokers as well as businesses such as moving companies or other businesses that have image problems on the internet.